Effective Date: August 4, 2026
Last Updated: August 4, 2026
At Forge Idaho (“we,” “us,” or “our”), we build high-performance digital infrastructure, web architecture, local SEO systems, and lead telemetry for local service businesses. We respect your privacy and believe in complete transparency regarding how your data is collected, used, and protected.
This Privacy Policy applies to information collected through our website (forgeidaho.com), our white-labeled intelligence portal (voodoo.forgeidaho.com), and any related digital services, call tracking lines, or client tools operated by Forge Idaho.
1. Information We Collect
We collect information directly from you when you interact with our web assets, request services, or run diagnostic scans, as well as automatically through server logs and analytics telemetry.
A. Information You Provide Directly
- Contact & Business Identifiers: Name, business name, business address, email address, phone number, and website URL when you submit a contact form, request a consultation, or sign up for a package.
- Voodoo Intelligence Diagnostic Data: Domain URLs, company names, and contact details submitted into our “Analyze My Site” or Voodoo Site Diagnostic tool to generate instant website performance, keyword, and backlink audits.
- Client Operational Data: Information necessary to construct your digital infrastructure, including access credentials, business profile details, service area specifications, and dispatch integration data.
B. Telecommunications & Lead Telemetry Data
- Call Tracking & Recording: When you dial a trackable phone number displayed on our site or on a client site configured with our lead engine telemetry, we may collect call metadata (caller ID, date, time, duration, location) and record the call audio. Call recordings are used strictly for quality assurance, attribution verification, and dispatch routing.
- SMS / Text Messages: If you opt-in to receive text communications (e.g., project updates, diagnostic results, or automated review requests), we collect your mobile phone number and messaging history.
C. Automatically Collected Technical Data
- Device & Usage Telemetry: IP address, browser type, operating system, referring URLs, pages viewed, time spent on site, and mobile device identifiers.
- Cookies & Tracking Pixels: Essential and analytical cookies used to measure site velocity, track referral sources, and optimize user experience across our digital assets.
2. How We Use Your Information
We use the information we collect to build, manage, and optimize your digital presence, including:
- Delivering Core Services: Building custom web architecture, setting up Google Business Profiles, managing local SEO campaigns, and routing leads directly into dispatch CRMs (e.g., ServiceTitan, Housecall Pro, HubSpot).
- Executing Diagnostic Scans: Processing domain audits via voodoo.forgeidaho.com to analyze mobile site speed, local map pack rankings, competitor keyword gaps, and backlink health.
- Lead Attribution & Telemetry: Matching incoming phone calls and form payloads to specific search queries to give business owners dollar-for-dollar ROI tracking.
- Client Communication: Sending project updates, diagnostic reports, technical alerts, and billing notifications.
- Security & System Maintenance: Monitoring server load, preventing malicious traffic, and enforcing firewall protections.
3. SMS & Mobile Information Disclosure
We maintain a strict stance on mobile data privacy and TCPA compliance.
- No Mobile Information Sharing: Mobile numbers collected for text messaging consent will never be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes.
- Opt-Out: You may opt out of receiving text messages from Forge Idaho at any time by replying STOP to any text message, or by contacting us directly at andrew@forgeidaho.com.
4. Data Sharing & Third-Party Infrastructure
We do not sell, rent, or trade your personal information. We only share data with trusted third-party service providers essential to operating our high-performance infrastructure:
- Cloud Infrastructure & Hosting: Dedicated high-frequency cloud hosting (e.g., Cloudways, DigitalOcean, Google Cloud) for web rendering and database storage.
- Diagnostic & Search Intelligence: White-labeled search engines (e.g., Search Atlas) used to generate audit reports via voodoo.forgeidaho.com.
- Call Telemetry & Analytics: Specialized call tracking providers (e.g., CallRail) and analytics platforms (e.g., Google Analytics 4) to monitor attribution and traffic velocity.
- Dispatch & CRM Systems: Direct integrations with client-specified software (e.g., ServiceTitan, Housecall Pro) to pass along lead data.
- Legal Requirements: We may disclose information if required by law, subpoena, or government request, or to protect the rights, property, and safety of Forge Idaho, our clients, or the public.
5. Client Data Ownership & Title Sovereignty
Forge Idaho operates under a transparent Title Guarantee framework:
- All customer lead data, call recordings, form payloads, and Google Business Profile assets generated for a client belong exclusively to that client.
- Clients who exercise their contractually guaranteed Title Ownership buyout option ($3,000 flat fee) receive 100% full legal title and ownership of their custom website source code, database, domain rights, and digital assets.
- Forge Idaho does not hold client assets hostage or monetization-lock lead data upon contract termination.
6. Cookies & Tracking Controls
Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact the performance and functionality of certain features on our website.
Infrastructure Security & Data Protection Protocols
We implement industrial-grade technical and organizational security measures to protect your information, including SSL/TLS encryption across all domains, server-level firewall rules, access controls, and daily automated cloud backups. While no method of digital transmission or storage is 100% secure, we continuously audit our infrastructure to minimize vulnerabilities.
8. Your Rights & Choices
Depending on your jurisdiction, you have the following rights regarding your personal data:
- Access & Portability: Request a copy of the personal information we hold about you.
- Correction & Deletion: Request that we update, correct, or delete your personal data.
- Marketing Opt-Out: Unsubscribe from promotional emails using the link at the bottom of the email or by contacting us directly.
To exercise any of these rights, please email us at andrew@forgeidaho.com.
9. Third-Party External Links
Our website and diagnostic reports may contain links to third-party websites (such as client showcase sites or partner tools). We are not responsible for the privacy practices, content, or data policies of external sites. We encourage you to review the privacy policies of any third-party site you visit.
10. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our technology, legal requirements, or operational practices. The updated version will be posted on this page with an updated “Last Updated” date.
11. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Forge Idaho
Pocatello, Idaho
Email: andrew@forgeidaho.com
Website: forgeidaho.com
